This year, at my place of employment, we released a feature that no one in our marketplace has. It was a vast undertaking, needing help from every department from Call Center to Developers.

The project idea was simple and clear — add two distinct products from any product type vertical and save money. We call it “Dynamic Packaging” or “Bundle and Save” on the website. This idea isn’t revolutionary but to be applied to our website was difficult, and we were the first to do it.

Where I came in was the building of the data set with the developers to the integration into our database and then taking that data and reporting out on any insights (simple or complex).

The first step was reporting simply on what was being sold in a bundle, the amount we were bringing in and the total savings to the customer. We also had to identify large savings orders (and reach out to these customers for testimonials for the official release) and find out why sometimes savings could be $0. We also ran into orders that should be bundled, but weren’t and needed to be flagged. Another report needed to be created for products that were being bundled but did not have rates negotiated with partners — so this report would allow the partner services team to know who to reach out to get bundle rates. “We are seeing your product being purchased with a hotel, can we have a competitive rate for when this happens?”

Another important report that was created after the initial daily reports was something that displayed the percentage of orders that were a combination of Show-Show, Show-Tour, Tour-Attraction, Hotel-Tour etc….

We needed to see if we were growing these different combinations as a percentage of total orders — a good gauge if this project was “working” or not.